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What is Beneficial brick?

Is thirteen going to bring good-luck to the Beneficial Brick initiative?

Stands of bricks surmounted by towers of beneficial firebricks are going to appear in Prague again in May. By buying a brick, the citizens and visitors of Prague will have the possibility to support the engagement of mentally handicapped people into society. This is already the 13th time when the beneficial collection will be held in Prague. In July we are also offering cultural entertainment within an accompanying programme – either within the second year of the benefit Brickfest festival in the village of Slapy or at a Shirley Valentine benefit performance which is the one-woman show of Simona Stašová.

The finances acquired from the collection will be used by the Portus Praha association (social services provider and campaign organizer) for the project of a foodstuff workshop in Davle, where handicapped people can also get a job. It is one of the largest projects and all gifts since 2010 have been used for its realization. In 2012, the donors will be able to watch the beginning of the construction.

"At this time, we have already submitted an application for support through the Operational Programme and we are waiting for whether or not our project will be chosen. If everything turns out well, we could start building during the autumn of this year" - Tomáš Masopust, the director of Portus Praha civic association.

The BENEFICIAL BRICK initiative has been traditionally enrichedby an accompanying programmes. One event is scheduled for May. Festive opening of the BENEFICIAL BRICK on May, 16 from 2:00 pm to 4:00 pm at the exit of Anděl metro station. At the festive opening we will send out to the world a charitable cook book Dobroty s příběhem (Delicacies with a story) which will be signed on the spot for interested persons by the culinary master Roman Vaněk and by the actresses. Jitka Ježková, Jana Bernášková a Monika Zoubková. Another autograph session of the cook book, in which violin virtuoso Jaroslav Svěcený will take part, is scheduled to take place on Saturday, June 9 from 10:00 am at the Delicacies with a story stand (Farmers market in Dejvice). The programme will culminate with a BRICKFEST beneficial festival on July 14, dramas, music bands, artistic workshops are prepared for the visitors of the festival from10:00 am and from 9:00 pm a "Vše o ženách" ("All about women") performancestarring Anna Šiškovová, Jana Krausová and Jitka Schneiderová. Within the "Brickfest" also is an Open Door Day when the general public can visit protective housing and also a social-therapy workshop where pickled cheeses and pickled sausages are made. The theatre shows will continue on the 17th of July when Simona Stašová, the benefactor of the BENEFICIAL BRICK INITIATIVE will play Shirley Valentine one-woman show (the ABC theatre, from 07.00 pm.). More detailed information is available at www.akcecihla.cz.

This year we would like to introduce to the general public a detailed proposal of the new workshop through a model of the planned project which will serve also as a collection money box. The collection model can be seen within the Beneficial Brick accompanying programme and it will travel also to the cultural stands or branches or the stores of our partners where there is a bigger attendance of the general public. We will start the journey of the collection model in May 2012 and it will be travelling until the new foodstuff workshop is completed. We will introduce the model to the general public at the festive opening on May the 16th. Its first stop is going to be the branch of our general partner. Stavební spořitelna České spořitelny, in Prague 3, Vinohradská 180.

Using the gifts from the BENEFICIAL BRICK collection for the foodstuff workshop project

The Beneficial Brick 2012 yield will be used for beginning of the construction of the new building. The construction is scheduled to begin at the turn of August and September 2012 and to be completed in June 2013.

The Beneficial Brick 2011 yield has been donated for the preparation of project documentation.

Out of the Beneficial Brick 2010 yield a plot of land in Davle has been bought.

Prague BENEFICIAL BRICK 2012 accompanying programme

9. 5. 2012 – Opening of the sale of bricks

Objects made of clean bricks will be erected at the stands which will attract passers- by. At the same time, an object from the painted bricks which have been already sold will be stacked up on the other side of the stand.

16. 5. 2012 Festive opening of the selling stands

at the entrance of Anděl metro station, contests for children and a cultural program will be prepared under the open sky.

An autograph session of actors and personalities that have contributed by their receipt to the "Dobroty s příběhem" cook book will take place on the spot.

The "Dobroty s příběhem" cook book launch on 16. 5. 2012 from 02:30 pm

A unique cook book which has been issued for the support of the BENEFICIAL BRICK initiative and is full of recipes from famous personalities – Simona Stašová, Jiří Menzel, Michal Viewegh, Marta Kubišová, Eliška Balzerová, Bára Hrzánová, Marek Vašut, Klára Trojanová, Adéla Pollertová and many others. Roman Vaněk from the Prague Culinary Institute has become the face of the cook book. The " Dobroty s příběhem" cook book will be in sale from May the16.

9.6.2012 autograph session of the cook book with Jaroslav Svěcený at the farmers market at the Kulaté náměstí at 10.00 am

14. 7. 2012 – "BRICKFEST" in the building of protective housing at Slapy

We are going to follow-up this year´s successful 1st year of the festival which was attended by about 400 people. There were drama performances and bands for children and adults playing all day long. Further on, there were dance workshops, artistic workshops and a childrens corner, and the DVA studio theatre performance "Open marriage" (Karel Roden, Jana Krausová) was the top event of the evening. In 2012, the festival will culminate with the performance "Everything about women" (Jana Krausová, Jitka Schneiderová and Anna Šišková).

Within the "Brickfest" will also be held an Open Doors Day when the general public can visit the protective housing and also a social-therapy workshop where pickled cheeses and pickled sausages are made. In particular, people interested in our services but also people who have contributed to Beneficial Brick every year and are curious what has been realized with their collected money, are encouraged to visit for more detailed information.

17.7. 2012 - Beneficial performance – the ABC Theatre from 07.00 pm.

Shirley Valentine beneficial performance - Simona Stašová will actin the main and only role

8. 11. 2012 – Beneficial concert – Zrní – the club Rock Café (Národní třída 20, P-1) from 07.30 pm.

All year round activities

Collection model journey - In this year we would like to introduce to the general public in more details the proposal of a new workshop also through a model of the planned project which will serve also l as a collection money box. The collection model can be seen within the Beneficial Brick accompanying programme and it will travel also to the cultural stands or branches or stores of our partners where there is a large attendance of the general public. .

Internet brick – The sale of a traditional clay brick is supplemented by virtual form of beneficial bricks. More information and the internet store may be found at www.akcecihla.cz

Donor SMS – by sending DMS CIHLA to 87 777, the price of DMS is CZK 30, BENEFICIAL BRICK will obtain CZK 27

QR Code - we are one of first QR Code users among the non-profit organisations. It is enough to take a picture of QR Code on our visuals and the smart telephone will take care of everything.

E-CIHLA